Director of Product Marketing


Stockholm, Stockholm, Sweden

Full time


Sep 7

Mentimeter's vision is to transform presentations and meetings into fun and interactive experiences by making it easy to listen and to be heard. We believe in giving everyone a voice, in every meeting and presentation. We are building a modern, friendly, and diverse product-first tech company based in Stockholm and we would love for you to join us!

Mentimeter is already loved by 290 million people globally and our customers are some of the largest and most innovative companies out there. This will give you, as a marketing leader, a unique opportunity to build and nurture a well-established team whilst working with a product that still has so much growth potential.

Marketing’s role at Mentimeter is quite unique and extremely powerful, the two main stakeholders are the Product Department and the Sales Department:

  • Product since our go-to-market mainly is viral and our marketing becomes product-marketing (email automation, content, data analysis etc)
  • Sales since our customer journey goes from free -> self-service customer -> Enterprise customer. Today we have over 15 million registered leaders & 105 000 paying self-service customers in all countries in the world - in this database of 15 million registered leaders we have over 37 000(!) organisations that have over 20 registered leaders… a HUGE opportunity for scalable demand generation!

As Director of Product Marketing you will be the leader of Product Marketing in the Marketing Department and also part of the Marketing Leadership Team.

What you will do!

  • Lead the expanding Product Marketing part of the Marketing department
  • Part of the Marketing Leadership Team
  • Build, adopt and implement a product marketing strategy
  • Lead leaders of teams of marketers who focus on activation and retention metrics which includes expertise such as product marketing, user education and content marketing
  • Be a strong stakeholder to Product department who owns Profit responsibility for self-service customers
  • Collaborate closely with the Product Department and central Data Team to find new opportunities to increase product usage and market new features.
  • Provide project overviews, progress and results reporting.
  • Improve current viral loops and find new viral loops that promote increased product usage.
  • Use data-driven analysis to develop hypotheses and build an experimentation pipeline to improve activation and retention metrics continuously.
  • Measure campaign and tactics delivery and create reports against core activation and retention metrics and key results.
  • Conduct market research, pre-studies and experiments to evaluate potential business impact and build business cases

Skills Needed: 

Required experiences:

  • 7+ years of experience in Product Marketing
  • A proven track record of leading leaders and high-performing teams, preferably in fast-growing companies
  • Demonstrated experience of successfully rolling out product go-to-market strategies.
  • Demonstrated ability to turn analysis into actionable insights and clear recommendations.
  • A passion for user education & research, content and business
  • Demonstrated experience of successful stakeholder & project management.
  • Experience from working with some of the, or equivalent, tools in our marketing tech stack (e.g. Mixpanel, Intercom,,, Metabase).
  • Superb stakeholder management and cross-functional collaboration skills (you will be working with many different functions and people)
  • A proven track record of taking strategic decisions and successfully executing on them in a fast moving environment

The ideal applicant will have:

  • Experience from SaaS preferably one with a product-first go-to-market
  • Experience from SaaS with a land-and-expand business model
  • Experience with product marketing partnerships

You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently boasts over 40 different nationalities!

Right now, due to updates in Swedish migration law, it is hard for us to hire employees from outside EU in a way that makes it safe and risk free for you to relocate to Sweden and get a prolonged work permit. We make decisions case-by-case.

Job Benefits: 

  • Access to a personal leadership coach
  • Private healthcare insurance
  • Wellness allowance 5000 sek/year
  • Individual budget for professional development
  • Private pension matching ITP-level
  • 1 month (optional) relocation trip in Europe/year
  • Attractive insurance package
  • 30 days of paid vacation per year
  • A diverse, modern and inclusive work environment
  • 5 weeks paid vacation
  • Access to a personal leadership coach
  • Individual budget for professional development
  • Pension plan
  • Wellness allowance CAD 700/year
  • 1 month (optional) relocation trip per year
  • RRSP matching

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