Head of Lifecycle Marketing


Stockholm, Stockholm, Sweden Hybrid remote

Full time

Customer Success


Nov 30

Funnel is a product for data-savvy marketers. In our marketing team, we strive to create emotions about something very rational – data. We’re offering an opportunity for an experienced, creative, and analytical lifecycle marketer to help us nurture and communicate with our prospects and customers throughout their entire journey.

As the Head of Lifecycle Marketing, and the founding member of our lifecycle marketing team, you will build and lead a global lifecycle marketing team. You’re expected to roll up your sleeves and work hands-on with everything from strategy and implementation to recruiting.

Reporting to the VP Growth, you will have a vital role in laying the foundation and setting the strategic direction for our lifecycle marketing function going forward.

As a Head of Lifecycle Marketing, you will:

Build and lead a global team with the goal to nurture and enrich the relationships with both Funnel’s prospects and customers. You will achieve this by delivering great experiences and communication through email and other channels at key moments of their journey.

  • Create an in-depth understanding of both our customers and their journey from a prospect to a Funnel champion (having deep customer empathy is key)
  • Develop sophisticated lifecycle/CRM programs for both pre-and post-sales (from prospect to customer, and customer to champion)
  • Build a lifecycle marketing team from scratch, and collaborate and coordinate with other relevant teams like product marketing, content marketing, customer success, and revenue development.
  • Implement and lead lifecycle marketing and communications at scale, including email, on-site chat, in-app notifications, etc.
  • Measure and optimize the lifecycle marketing team's direct influence on prospect conversion rates, new customer activation rates, existing customer retention, and platform usage growth
  • Champion the field of lifecycle marketing across marketing and revenue leadership, creating shared goals with other customer-facing departments

Lifecycle messaging channels include (but are not limited to) email, in-app/in-product, and on-site chat. You will partner with colleagues in marketing (especially our content team), customer success, sales, and product to craft consistent, high-quality communications through every stage of a customer's experience with Funnel.

This is you:

We believe the successful candidate is an experienced leader in a lifecycle marketing setting.They are someone who likes to be the “spider in the web” that enjoys collaborating with other teams and has a data-driven mindset. The right candidate has deep emotional intelligence with clients and believes that improving prospect and customer experience (and happiness) will drive revenue growth.

You are a vocal champion for customer value, and you naturally dive deep into data to support your decisions. You are passionate about lifecycle marketing, skilled at managing stakeholders of cross-functional projects, and experienced in building and mentoring a team.

Required skills:

  • Deep emotional intelligence and customer empathy
  • Experience with leading the development and implementation of lifecycle marketing strategies
  • Expertise in customer segmentation strategies and subscriber management across multiple channels (email, on-site chat, in-app communication, etc.)
  • Analytical mindset and an ability to evaluate both quantitative and qualitative data to inform strategy and prioritization
  • In-depth knowledge of marketing automation and CRM systems, with experience pushing the boundaries of what these platforms can do
  • Strong communication and presentation skills
  • Fluency in English, both written and verbal

Who we are:

Funnel is a fast-growing tech company within the digital marketing space. With a focus on non-technical users, we build a new generation of Software as a Service (SaaS) that helps our customers to draw spot-on conclusions from their business data.

Our customers are spread out across the globe, with our biggest market in the US. Our four offices are located in Stockholm (HQ), Boston, Dublin, and London.

What we offer:

Funnel has a unique culture of openness and transparency. Together we thrive to create a stellar experience for our customers and a great place for us to work. At Funnel, you will get the opportunity to:

  • Work with some of the brightest minds in the industry in an organization that will invest in your personal growth and development
  • Be part of a scale-up disrupting the market and forming a new category (no two months will be the same)
  • Work in a multicultural and diverse working environment
  • Enjoy a solid benefit package
  • A generous wellness allowance (up to 5000SEK or 500EUR annually)
  • Comprehensive healthcare insurance
  • Stock option program
  • Unlimited business books

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