Senior Product Marketing Manager


Stockholm, Stockholm, Sweden

Full time


Jan 17

At Mentimeter we believe in the transformative power of making sure every voice is heard. That when you, as a presenter, focus more on listening than talking you create greater possibilities for people and organizations to grow. We have created a SaaS platform that enables meaningful engagement which is used by millions of people around the world.

We are now looking for Senior Product Marketing Manager to join our team and drive user activation, retention, and monetization. With over 300 million users on our platform, you’ll play a key role in helping them quickly realize the value of our offering and encouraging long-term usage of Mentimeter.

As a Senior Product Marketing Manager, you’ll have a significant impact on leading key projects and setting an example for the growth of Product Marketing at Mentimeter. You’ll work closely with all product and commercial teams and report to the Director of Product Marketing.

In this role, you’ll be responsible for:

  • Identifying and leading complex initiatives focused on growth metrics such as activation, retention, PQL, and paid conversion using a variety of marketing tactics
  • Improving current viral loops and finding new ones to promote increased product usage
  • Collaborating closely with the Product Department and central Data Team to identify opportunities to increase product usage and market new features
  • Providing project overviews, progress updates, and results reporting
  • Using data-driven analysis to develop hypotheses and build an experimentation pipeline to continuously improve activation and retention metrics
  • Serving as an ambassador for users, markets, and competitors by building a strong understanding and educating the organization on relevant insights and trends
  • Measuring campaign and tactic delivery and creating reports on core activation and retention metrics and key results
  • Conducting market research, pre-studies, and experiments to evaluate potential business impact and build business cases

Skills Needed: 

To be successful in this role, you should have:

  • At least 7+ years of experience in product management or marketing, with at least 3 years of experience as a Product Marketing Manager for software products.
  • You should be comfortable translating strategy into actionable tasks, have strong project management skills, and be able to prioritize efficiently. We’re looking for a creative, data-driven thinker with excellent problem-solving skills and a passion for providing value to users.
  • Proven experience in an international B2B SaaS journey (successful or not) is a big plus.

Not required in this role

  • You don't have to know Swedish (daily work is carried out in English and the Mentimeter team currently consists of over 40 different nationalities!)

This is a unique and exciting opportunity to be a key player in driving the growth and success of Mentimeter. If you’re a driven individual who inspires action in others, enjoys being involved in the details but can also see the bigger picture, and believes in the power of teamwork, we encourage you to apply. We have a highly culture-driven environment and welcome candidates who thrive in such a setting.


This role will have its base in our HQ in Stockholm and is an onsite/hybrid role.
Learn more about Our Ways of Working - Guiding Principles by clicking here.

Please note: Due to recent updates in Swedish migration law, it is currently difficult for us to hire candidates from outside of the EU where we can guarantee a safe and risk-free relocation to Sweden with a prolonged work permit. We strive to make decisions on a case-by-case basis while taking this into account.

Our Recruitment Process:

1. Alva labs tests
Complete a personality and logical test as part of your application

2. Introduction interview
Get to know us better and introduce yourself further.

3. Business Case
Show off your skills by conducting a business case.

4. Competence interview
Meet the team and dive deeper into your background and knowledge.

5. Culture interview
Discuss our company culture and core values to see if we are a match

The Culture at Mentimeter
At Mentimeter we highly value our culture and its foundation rests upon these five core values.

  • Inclusiveness - transparency, equality and diversity
  • Work smart - good-enough but know when to excel
  • Professionalism - "the consultant mindset"
  • Be humble to others work
  • Have fun

Please read more about our culture here.

To learn a bit more about the Mentimeter team and who we are, make sure to visit our team page.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 200 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension on ITP level. Once a year we also relocate to exciting places all over the world like San Francisco, Barcelona, Lisbon, Palermo, and Madrid (paid for by us of course). You can read more about our benefits & perks here.

Mentimeter is a product-first, tech-heavy, fast-growing, inclusive and profitable startup built by engineers. Back in 2014, we felt that boring and inefficient meetings had to go, so we decided to create a platform to change this. Eight years later, Mentimeter is recognized as the fastest-growing Swedish startup, with over 200 million users and customers from over 200 countries; the journey has just begun.

We at Mentimeter believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Please click here to read our Privacy Policy.

Job Benefits: 
  • Access to a personal leadership coach
  • Private healthcare insurance
  • Wellness allowance 5000 sek/year
  • Individual budget for professional development
  • Private pension matching ITP-level
  • 1 month (optional) relocation trip in Europe/year
  • Attractive insurance package
  • 30 days of paid vacation per year
  • A diverse, modern and inclusive work environment
  • 5 weeks paid vacation
  • Access to a personal leadership coach
  • Individual budget for professional development
  • Pension plan
  • Wellness allowance CAD 700/year
  • 1 month (optional) relocation trip per year
  • RRSP matching

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